Armani-The Brand We All Like

Author: hercafe

The brand Armani has done wonders around the world. Giorgio Armani is one of the renowned and eminent personalities in fashion industry. He began his academic career in a public school and there he was attracted towards photography & cinema. He was born at Piacenza in 1934, in Milan-a small countryside (Milan). He initiated his career by working in an Italian Army for 3 years. After working for 3 years he gave away a kick start in a fashion house (Italy).

In the beginning of the career he joined a popular fashion house of Nino Cerrati in Italy. After getting knowledge from a wise teacher for around 9 years about the designing ways & concepts, he kick start his career as a creative designer in the year1970 and later on he joined Armani and started with Armani Brand Clothing. Thus there are a number of brand which come under the umbrella of Armani.

Armani Exchange became popular for its affordable prizes among the common masses for its mixture of activities and low price products. It started in the year 1991 and surprisingly there are 63 well acknowledged boutiques at USA & further 47 boutiques in International Market. But with the changing trends, the prices of Armani products also increased and thus lost its attractiveness among the common masses.

Armani also offer an ample range of home decoration furnishing and furniture and started its own brand Armani Casa. It has a good brand name thus offers value products with price which reach the sky. Its price is quite high for the common people.

Also one of the popular yet exceptional brands of Armani is Armani Jeans. It is done wonders in UK market & shown an incomparable performance in Liverpool & Manchester (London) as compared with the rest of the cities. People get mad about the latest and trendiest style with a style like J16 and J31. You can get these styles for 12 pounds and finding them is quite easy and convenient, as it is available in a renowned stores. For juniors, it has a brand known as Armani Junior which offers attractive clothes for both males as well as females.

For attracting the young Armani it launched Emporio which got a huge achievement & fame in USA and is best among all its peer competition. It is one of the popular brands of Armani for its low price and its popularity among the teens.

For the new society people & young professionals, Armani offers a brand known as Armani Collezioni. This product is a huge success in London, by offering tailor made suits by Armani which is one of the kinds and this brand focuses on the premium segments. Besides this Armani is also in cosmetics which add a good revenue for the company.

Armani as a brand is highly successful and creative and it is worn by many Hollywood celebrities. Thus Armani is one of its types among all Brands. Thus making his Competitors envy.

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